Michele D. Harris

Introduction You have recently been employed by Cyclops Products Company and at today's board meeting your Product Development and Design Team was given the task of coming up with a product, which considers the environment, is cost effective, and appeals to high school students.  The company intends to advertise your new product on their new web site and would like a multimedia ad campaign developed.	To find an idea for a product.
	Environment friendly.
	Develop the product.
	Advertise the product.

Task
1. Break up into 4-6 person teams.

• Members will be grouped based on their learning style poll.
• Members will be group based on their familiarity with different multimedia knowledge.

• Product cannot be over $100 to make.
• Product cannot be sold for more than $200.

• Desktop Publishing Presentation. (Not to exceed .25 to .5 page and a 8.5 x 11 Sheet of Paper)  (Must include a visual/graphic)
• Power Point Presentation. (Not to exceed 30 to 60 Seconds)
• Video Production. (Not to exceed 30 to 60 Seconds) *
• Audio Production. (Not to exceed 30 to 60 Seconds)*
*(The audio and video will be electives based on availability of teacher-aided instruction.)

Process

• Assign the duties for each member and develop a duty and job description for all assistants.
• Print a copy of the Peer Product Choice Survey and make 100 copies.(Accommodations will be made if necessary.)
• Determine what needs the team will have in reference to the multimedia presentations. (e.g. equipment, who will do what, the rubric, etc.)
• Develop a team schedule (date, time, and what will be done).
• Research for the types of products which use recyclable materials.
• Research the costs to make these products.
• Conduct the survey and do the chart and graph based on the survey.
• Meet and determine the type of product to be designed.
• Design and sketch the product.
• Do a chart and graph based on product costs.
• Develop a logo for the team.
• Design the logo idea for the team.
• Develop a T-shirt for the team using the logo.
• Contact your help person for assistance in doing the multimedia presentation.
• Write the script for the video or audio presentation, or determine the layout for the desktop publishing or Power Point presentation.
• Do a draft of the layout or script and edit as necessary.
• Prepare the final multimedia presentation.
• Complete the team journal.
• Perform the multimedia presentation.
• Each team member is to print the number of copies of the peer team evaluation sheets equal to the number of team members minus him or herself. (e.g. 6 Team members each member prints 5 copies.)

Introduction|Task|Process |Evaluation|Conclusion

Resources

Whenever you link to another site do one of two things:  Do File Close, or Hit the Back Key until you return to this site.

For assistance when developing your multimedia presentations:

Audio: Radio and Broadcasting Instruction
Video: Media Specialist
Other Audio/Video Thanks to Cynthia Matzat

• Format for a Radio Play Script
• Vintage Radio Script Library Page
• 1938 "War of the Worlds" Radio Broadcast Wavs Sound Effects
• Movie Sound Effects Vocabulary
• Radio Sound Effects Explained
• The Radio Sounds Showcase

To see a presentation of Video Production
For ad design you can view the Airmarket Industrial Marketing Services 1  and Airmarket Industrial Marketing Services 2.

Product Cost = Labor Cost ( $5.15 x 80 hours x number of team members)
                + Materials Used Cost
                + Advertisement Cost Help.

Evaluation

Your evaluation will consist of four components:

Peer Team Evaluation Score (Each team member will copy enough of the Peer Evaluations to evaluate everyone on the team except the team member doing the evaluation.  e.g.- Four team members each member needs to print three copies.)
Journal Scoring
Multimedia Presentation Score  each group will develope their rubric prior to actually doing the presentation and present it for instructor's approval.
T-shirt Design/Sketch Score (With one Product Sketch and T-shirt per team.) Print one for your team.

Conclusion

    For many years people have searched for ways to get their product to those interested in buying. They understand that advertisement has the power to persuade prospective buyers. Upon completion of this WebQuest, you should be able to see the power multimedia has given to advertisement.

Updated June 2004