Beginning	Developing	Accomplished	Exemplary	Student Scoring	Teacher Scoring
	1	2	3	4
Company	Company name does not reflect purpose.	Company name is appropriate.	Company name is appropriate and includes a logo.	Company name is appropriate, includes a logo, and motto.
Creature Chart	3-5 creatures on chart. Some but not all blanks filled in.	5-8 creatures filled in, most blocks completed.	8-10 creatures, all blocks completed.	10 or more creatures with all blocks completed.
Creature Catalog	Creatures are classified in some sort of order that is either obvious or explained. Pictures for some animals are included. Prices are in US dollars.	Creatures are classified in some sort of order that is either obvious or explained. Pictures for most animals are included. Prices are in US dollars.	Catalog contains an extra that is normally found on most print catalogs (i.e. an 800 phone number). Creatures are classified in some sort of order that is either obvious or explained. Pictures for all animals are included. Descriptions of creatures are obviously original. Prices show some sort of conversion.	Catalog contains extra features, not required but normally found on most catalogs (i.e. 800 phone number, credit card, order form). Creatures are classified in some sort of order that is either obvious or explained. Pictures for all animals are included. Descriptions for all animals are included and are obviously original. Prices reflect the creatures country of origin.
Catalog Letter	A business letter to Hagrid is included.	A business letter to Hagrid is included. It mentions an animal of particular interest to him.	A business letter to Hagrid is included. It mentions an animal of particular interest to him with an explanation of why.	A business letter to Hagrid is included. It mentions an animal of particular interest to him and explains why. The language of the letter is appropriate for a sales promotion.
Resources ____Print ____ URLs	Resource page contains minimum number of print resources & URLs.	Resource page contains an extra print resource & URL.	Resource page contains two extra print resources & URLs.	Resource page contains several extra print resources & URLs.