Magazine Ad Rubric

Magazine Ad Rubric

1-3 4-7 8-10 Score

Language Basic use of language. Complex expresions to define product qualities. Persuasive expresions to convince consumers of the quality of the product.
Shows convincing evidence of product superiority.

Target market Appeal to a general audience. Clearly defined target audience. Clearly defined target audience.
Persuasive use of target market values to present the product.

Graphics Simple use of graphics to illustrate product. Advanced use of graphics to illustrate product. Effective use of approppriate graphics to create a persuasive illusion.

Overall quality General presentation of product. Sophisticated presentation of product. Persuasive presentation that entices the target audience to purchase the product.

Total Score

Commercial Video Rubric

1-3 4-7 8-10 Score

Presentation skills Basic use of dialogue. Complex interactions to illustrate product qualities. Persuasive interactions to convince consumers of the quality of the product.
Shows convincing evidence of product superiority.

Target market Appeal to a general audience. Clearly defined target audience. Clearly defined target audience.
Persuasive use of target market values to present the product.

Scenary/props Simple use of scenary and/or props to present the product. Advanced use of scenary and/or props to present the product. Persuasive use of scenary and/or props to present the product.

Overall quality General presentation of product. Sophisticated presentation of product. Persuasive presentation that entices the target audience to purchase the product.

Total Score

	1-3	4-7	8-10	Score
Language	Basic use of language.	Complex expresions to define product qualities.	Persuasive expresions to convince consumers of the quality of the product. Shows convincing evidence of product superiority.
Target market	Appeal to a general audience.	Clearly defined target audience.	Clearly defined target audience. Persuasive use of target market values to present the product.
Graphics	Simple use of graphics to illustrate product.	Advanced use of graphics to illustrate product.	Effective use of approppriate graphics to create a persuasive illusion.
Overall quality	General presentation of product.	Sophisticated presentation of product.	Persuasive presentation that entices the target audience to purchase the product.
			Total Score

	1-3	4-7	8-10	Score
Presentation skills	Basic use of dialogue.	Complex interactions to illustrate product qualities.	Persuasive interactions to convince consumers of the quality of the product. Shows convincing evidence of product superiority.
Target market	Appeal to a general audience.	Clearly defined target audience.	Clearly defined target audience. Persuasive use of target market values to present the product.
Scenary/props	Simple use of scenary and/or props to present the product.	Advanced use of scenary and/or props to present the product.	Persuasive use of scenary and/or props to present the product.
Overall quality	General presentation of product.	Sophisticated presentation of product.	Persuasive presentation that entices the target audience to purchase the product.
			Total Score